Product Marketing
We are resourceful, enthusiastic and creative
professionals with years of experience working in
the nexus between Marketing and IT. Passionate about
the use of customer and market data to design and
implement systems that reflect consumer insights and
interests.
We deal initially with the "4P"'s of marketing, which are Product, Pricing, Place, and Promotion. We also deal with the nuts and bolts of product development as well as marketing the product to prospects, customers, and others. Other aspect included online marketing, advertising, & marketing strategy.
Five questions we address in our Product Marketing process...
- What products will be offered (i.e., the breadth and depth of the product line)?
- Who will be the target customers (i.e., the boundaries of the market segments to be served)?
- How will the products reach those (i.e., the distribution channel and are there viable possibilities that create a solid business model
- At what price should the products be offered?
- How will customers be introduced to the products (i.e., advertising)?
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Services
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